Imagine spotting an old bookshelf sitting out on the curb. You pull over to check it out, and since
it’s in good shape, you proceed to lug it home and give it a fresh coat of paint.
A few years later, you sell the shelf to someone else who claims to have the perfect spot for it.
You took something that had been overlooked, committed some sweat equity, and breathed
new life into it. This is the essence of value-add, and it’s a commonly used strategy in real
The Basics of Value-Add Real Estate
In the case of single-family homes, the process of buying a run-down property, remodeling it,
and then selling it for profit, is commonly referred to as fix-and-flip. Your sweat equity and ability
to see a diamond in the rough is rewarded monetarily, and the new owner gets an updated,
move-in ready home.
Value-add multifamily real estate deals follow a similar model, but on a massive scale.
Hundreds of units get renovated over years at a time instead of just one single-family home over
a few months.
A great value-add property may have peeling paint, outdated appliances, or overgrown
landscaping, which all affect the curb appeal and the initial impression that a potential renter will
form. Simple, cosmetic upgrades can attract more qualified renters and increase the income the
In value-add properties, improvements have two goals:
1) To improve the unit and the community (positively impact tenants)
2) To increase the bottom line (positively impact the investors)
Common value-add renovations can include individual unit upgrades, such as:
● Fresh paint
● New cabinets
● New countertops
● New appliances
● New flooring
● Upgraded fixtures
In addition, adding value to exteriors and shared spaces often helps to increase the sense of
● Fresh paint on building exteriors
● New signage
● Dog parks
● Covered parking
● Shared spaces (BBQ pit, picnic area, etc.)
On top of all that, adding value can also take the form of increasing efficiencies:
● Green initiatives to decrease utility costs
● Shared cable and internet
● Reducing expenses
The Logistics of a Multifamily Value-Add
The basic fix-and-flip of single-family homes is pretty familiar to most people, but when it comes
to hundreds of units at once, the renovation schedule and logistics aren’t as intuitive. Questions
arise around how to renovate property while people are living there and how many units can be
improved at a time.
When renovating a multifamily property, the vacant units are first. In a 100-unit complex, a 5%
vacancy rate means there are five empty units, which is where renovations will begin.
Once those five units are complete and as each existing tenant’s lease comes due for renewal,
they are offered the opportunity to move into a freshly renovated unit. Usually, tenants are more
then happy with the upgraded space and happy to pay a little extra.
Once tenants vacate their old units, renovations ensue, and the process continues to repeat
until most or all of the units have been updated. During this process, some tenants do move away, and it’s
important for projects to account for a temporary increase in vacancy rates due to turnover and new
Why We Love Investing in Value-Add Properties
When done well, value-add strategies benefit all parties involved. Through renovations, we
provide tenants a more aesthetically pleasing property, with updated appliances and more
attractive community space. By doing so, the property becomes more valuable, allowing higher
rental rates and increased equity, which makes investors happy too.
The property-beautification process and the fact that renovated property is more attractive to
tenants is probably straightforward. But let’s dive into why value-add investing is a great
strategy for investors.
First, Yield Plays
To fully appreciate value-add investments, we must first understand their counterparts, yield
plays. In a yield play, investors buy a stabilized asset and hold it for potential future profits.
Yield play investments are where a currently-cash-flowing-property that’s in decent shape is
purchased and held in hopes to sell it for profit, without doing much to improve it. Yield play
investors hold property in anticipation of potential market increases, but there’s always the chance of
experiencing a flat or down market instead.
In a yield play, everything is dependent upon the market.
Now, Let’s Get Back to Value-Adds
Value plays and yield plays are the opposite. In a value-add investment, significant work (i.e.,
renovations) takes place to increase the value of the property and doing such improvements
carry a significant level of risk.
However, value-add deals also come with a ton of potential upside since the investors hold all
the cards. Through physical action steps that improve the property and increase its value,
value-add investors don’t just hold the asset hoping for market increases.
Through property improvements, income is increased, thus also increasing the equity in the deal
(remember, commercial properties are valued based on how much income they generate, not
on comps, like single-family homes), which allows investors much more control over the
investment than in a yield play.
Of course, a hybrid yield + value-add investment is ideal. This is where an asset gets improved
as the market increases simultaneously. Investors have control over the value-add renovation
portion and the market growth adds appreciation.
Now, before you get too giddy about the potential of a hybrid investment, there are risks associated with
any value-add deal.
Examples of Risk in Value-Add Investments
In multifamily value-add investments, common risks include:
● Not being able to achieve target rents
● More tenants moving out than expected
● Renovations running behind schedule
● Renovation costs exceeding initial estimates (which can be a big deal when you’re
renovating hundreds of units)
When evaluating deals as potential investments, look for sponsors who have capital preservation of the
forefront of the plan and who have a number of risk mitigation strategies in place. These may include:
● Conservative underwriting
● Proven business model (e.g., some units have already been upgraded and are achieving
● Experienced team, particularly the project management team
● Multiple exit strategies
● The budget for renovations and capital expenditures is raised upfront, rather than through cash flow
Value-add investments can be powerful vehicles of wealth, but they also come with serious
risks. This is why risk mitigation strategies are important – to protect investor capital at all costs.
Recap and Takeaways
No investment is risk-free. However, when something, despite its risks, provides great benefits
to the community AND investors, it becomes quite attractive. Properly leveraging investor capital in a
value add investment allows drastic improvements in apartment communities, thereby creating a cleaner,
safer places to live and making tenants happier. Because investors have control over how and when
renovations are executed, rather than relying solely on market appreciation, they have more options when
it comes to safeguarding capital and maximizing returns.
Sounds like a win-win!